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AI AUTOMATION

Automate the work that steals time without adding value.

I design practical systems around your real workflow — lead handling, admin, reporting, content, follow-up and bespoke internal tools.

01
Revenue-side automation

Lead qualification, nurturing & recovery

The expensive part is often generating the lead. The stupid part is then losing it because nobody replied, followed up or remembered it existed.

Instant responsesQualificationAppointment routingFollow-up sequencesDormant lead recoveryHuman handoff
02
Operations

Business process automation

If somebody repeatedly reads one thing, copies part of it somewhere else and then tells another person about it, there is probably an automation hiding there.

Email summarisationCRM updatesData extractionDocument preparationNotificationsReporting
03
Marketing systems

AI content & campaign automation

Use AI to amplify expertise and consistency — not to spray the internet with beige corporate sludge.

Content ideationRepurposingSocial workflowsEmail nurtureResearch assistanceApproval systems
04
Built for the awkward bit

Bespoke AI tools

Some problems do not fit an off-the-shelf SaaS box. That's where a small purpose-built tool can be dramatically more useful.

CalculatorsLead magnetsInternal assistantsData analysisDashboardsWorkflow tools
How I approach it

Start small enough to prove something.

1

Find the friction

We map the repetitive work, delays and dropped opportunities rather than starting with a favourite AI tool.

2

Choose one useful win

A first build should have a clear commercial or time-saving reason to exist.

3

Connect what already works

Where possible, keep your existing website, CRM, calendar and team workflow.

4

Measure before expanding

Once the system earns its place, then we extend it. No giant transformation theatre required.

What is your team doing over and over again?

Send me the ugly manual process. Those are usually the interesting ones.

Request an Automation Review